Thursday, March 21, 2013

Gateway Yachts to Buy Four Nordic Tugs in Innovative Order Announcement

FOR IMMEDIATE RELEASE:                                                   March 22, 2013

Gateway Yachts of Anacortes, WA and Nordic Tugs Inc. of Burlington, WA announce a multi-boat deal to place Nordic Tugs yachts into Gateway’s Fractional Ownership Program.

This four boat deal provides for the immediate purchase of a new Nordic Tug 34 along with options for two more Nordic Tug 34’s and one Nordic Tug 39. Total retail value of the deal exceeds $1.7 million at current list prices.

Gateway’s innovative Fractional Ownership Program dramatically lowers the cost of boat ownership, opening up the market to a much larger demographic. Gateway manages all aspects of yacht ownership providing top-quality all-inclusive service right down to the clean and shine. This successful approach is developing fierce customer loyalty and strong demand for Fractional Ownership and Charter services. “It’s the perfect solution for those aspiring to experience the joys of cruising in a Nordic Tug without the financial commitment of full ownership,” says George Armendariz, General Manager of Nordic Tugs.

“Combining that innovative service with Nordic Tugs’ top quality recreational trawlers is the perfect match,” claims Nate Martin, Founder of Gateway Yachts. Nordic Tugs are known for the attention to detail built into every fuel efficient tug styled yacht. They are the perfect year round cruiser for inland and offshore boating.

As a part of the purchase agreement, Gateway Yachts and Nordic Tugs will jointly market the program with Gateway focusing on the sale of fractional shares and Nordic Tugs’ dealers concentrating on the sale of whole boats. The program will be initially centered in the Pacific Northwest where Gateway Yachts will serve boaters seeking a professionally managed fractional share. Those wishing the ‘full ownership experience’ can rely on the staff of Nordic Northwest Yacht Sales. According to Martin, the program will gradually expand to other key boating areas across the country. Anacortes Trawler Fest (May 16th to May 19th) will be the launch event of this innovative marketing strategy.

The Gateway Program is patterned after Berkshire Hathaway’s Netjets corporate jet fractional ownership program. One eighth fractions of a Nordic Tug yacht includes 5 weeks of advance scheduled use per year plus unlimited open time availability. This ground-breaking program produces the lowest cost method of ownership as compared to charters or even most ‘fly-to-destination’ vacations.

The program’s concierge-level service creates a rewarding, hassle-free ownership experience. High operational availability is ensured by a fleet of new Nordic Tugs, with their traditional craftsmanship and durable build quality. “By featuring Nordic Tugs, which are made in America, the program turns a turbulent economy upside-down, proudly creating jobs right here in Washington State”, adds Martin.
Nordic Tugs are among the most fuel efficient in the industry. Along with the inherently ‘green’ characteristic of fractional ownership, this program is the most environmentally friendly power boating experience possible.

Fractional Ownership Program details can be found at www.GatewayYachts.com. Further information about Nordic Tugs is available at www.nordictugs.com.

PDF LINK: Joint Press Release